Calling it “Corporate Chic” might be accurate. However, that’s still rather generous for the latest expansion of the iconic Fontainebleau, Miami’s most legendary hotel, which throughout its history has played host to everyone from presidents and mobsters to James Bond, who stayed there in the movie Goldfinger. It’s where the CIA hatched its scheme to assassinate Fidel Castro, in association with said mobsters. Etc. Etc.
The new wing, a 45,000-square-foot convention center spanning five floors, will be reached via a skybridge over Collins Avenue from the main hotel. According to publicists, the convention center wing is set to open in Q4, which means the fall, for normal people. And architecturally, it’s just blah. Check out the renderings for yourself. Sure, its interiors match the hotel’s decor generally, but it lacks so much of the flamboyance and intrigue that the Fontainebleau is famous for. Designed by Nichols Architects with interior designs by Jeffrey Beers International, it pales in comparison to the original Morris Lapidus-designed hotel. You might have to have a beer to put up with the place.
Finally, just to preempt any pesky follow-up emails from publicists, technically it’s called the “Coastal Convention Center,” even though to get to the aforementioned coast you’ll have to cross Collins Avenue and go through the gigantic hotel. Isn’t that cute? You may think it’s all semantics, but that’s the kind of “correction” publicists love to email about.







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Where will customers park? Where will event goers park? No parking in this disaster?
How did it get approved?