When SoBe Wine & Self Storage was seeking approval to build its new facility on Alton Road in South Beach, a classy MiMo building with all the panache of a 1950s beach hotel that is downright gorgeous for a self storage facility, it went by another name: Urban Box Self Storage. Since its recent completion, however, the sign on the facade says something very different: Wine & Self Storage, a name just vague and cheeky enough to make people take a second look.
